.Analysis shows that name-dropping AI in marketing copy might backfire, lowering buyer trust and also investment intent.A WSU-led study released in the Journal of Hospitality Marketing & Management discovered that clearly mentioning artificial intelligence in product descriptions can switch off prospective buyers even with artificial intelligence's increasing visibility in durable goods.Secret Findings.The research, polling 1,000+ U.S. adults, discovered AI-labeled products consistently underperformed.Lead writer Mesut Cicek of WSU kept in mind: "AI mentions reduction psychological trust fund, injuring investment intent.".The tests reached diverse categories-- wise Televisions, high-end electronics, clinical tools, as well as fintech. Participants observed identical item explanations, varying just in the presence or even lack of "expert system.".Influence On High-Risk Products.AI aversion increased for "risky" offerings, which are actually items with high monetary or protection posts if they stop working. These things naturally trigger a lot more buyer stress as well as unpredictability.Cicek mentioned:." Our team examined the result all over eight various services and product types, and the end results were actually all the same: it is actually a downside to include those kinds of conditions in the product explanations.".Implications For Marketing professionals.The vital takeaway for marketing experts is actually to reassess artificial intelligence message. Cicek advises considering AI points out properly or even building strategies to improve mental trust fund.Spotlight product features as well as perks, certainly not AI technician. "Skip the AI fuzzwords," Cicek cautions, specifically for high-risk offerings.The study underscores psychological trust as a crucial driver in artificial intelligence item perception.This creates a dual challenge for AI-focused firms: introduce items while concurrently creating customer confidence in the tech.Looking Ahead.AI's growing visibility in daily lifestyle highlights the necessity for mindful message concerning its abilities in consumer-facing information.Marketers and product teams should reassess exactly how they present artificial intelligence components, harmonizing transparency and also consumer convenience.The study, co-authored through WSU instructor Dogan Gursoy and also Holy place University associate instructor Lu Lu lays the groundwork for additional research on consumer AI impressions across different contexts.As AI innovations, services need to track transforming individual feelings as well as adjust marketing accordingly. This job presents that while AI may enhance product attributes, stating it in advertising might suddenly affect customer actions.Featured Graphic: Wachiwit/Shutterstock.